Written on December 3, 2025.
On this page is the summary of projects I’m focused on right now.
Cart Basel
I’m continuing to grow Cart Basel, the event series I co-founded to connect Shopify founders, brand builders, and operators.
We’re expanding into more cities, partnering with top e-commerce leaders, and experimenting with new event formats that create deeper conversations—not just networking.
Our events have been featured in Business Insider, and momentum continues to build each month.
Advising High-Growth Shopify Apps
I’m spending meaningful time advising TxtCart, helping guide growth, partnerships, and strategy as they scale past 7-figure ARR.
My focus is on:
- strengthening strategic partnerships
- exploring untapped acquisition channels
- refining messaging as the platform matures
Helping founders break into the elite tier of successful Shopify apps is one of the most energizing parts of my work.
Deep Work in Marketing & Growth
I’m still obsessed with the craft of growth strategy.
Each week, I’m researching:
- demand generation frameworks
- audience segmentation and identity resolution
- the evolving landscape of paid social and performance marketing
- new ways brands can break through noise with creative and content
After years of working across venture-backed startups and enterprise companies, I’m applying everything I’ve learned to help early-stage and scaling teams navigate real traction.
Building Community in Miami
Miami continues to be an incredible home base.
Recently I’ve been:
- hosting small founder dinners
- connecting with operators relocating to Miami
- scouting venues for future Cart Basel collaborations
I’m passionate about building ecosystems—not just companies—and Miami’s energy makes that easy.
Family, Fitness, and Personal Development
Outside of work, I’m spending time with family, training consistently, and exploring new hobbies that push me physically and mentally.
I’m also carving out more time for reading and long walks, which is where most of my best ideas tend to show up.