thebenhirsch.com

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  • TxtCart Case Study: Driving Success

    In the competitive Shopify ecosystem, success often hinges on strategic networking and proven results. 

    In this case study, I’ll show you how I helped Kyle Bigley & TxtCart land 20 brands in just one day.

    The Challenge

    My goal was to build meaningful connections in the Shopify ecosystem to drive rapid business growth for TxtCart’s SMS cart recovery solution.

    Here’s how I did it.

    The Process

    These are the exact steps of everything I did here:

    1. I join every Shopify group possible and start conversations with the owners/operators.
    2. I end up connecting with TxtCart’s #1 drop-shipping user (at the time).
    3. We exchange numbers and I add Kyle over text.
    4. We became genuinely friendly because he already loved making 10x ROIs
    5. He comes to Cart Basel.
    6. He sells his brand to a private equity operator of 50 brands.
    7. He connects Kyle to the buyer of his store / PE operator.
    8. He texts Kyle to talk in 8 minutes after the first hello.

    The Result

    The operator met with Kyle within the day. He immediately installed TxtCart into stores after the call, one by one, realizing how much money he was missing out on. 

    He’ll likely add his other 30 stores because TxtCart prints money with SMS cart recovery.

    Conclusion

    This case study of my work demonstrates how genuine relationships and proven ROI can accelerate B2B sales cycles.

    • 20 brands onboarded in a single day
    • Potential expansion to 30 additional stores
    • Successful connection between TxtCart and a major PE operator

    Through strategic networking and real results, TxtCart secured multiple enterprise implementations within 24 hours.

    For more ramblings about all things Shopify, check out more of my articles or follow me on my socials.

    Find me on LinkedIn for more Shopify case studies.

  • 5 Things I Learned About Event Logistics

    5 Things I Learned About Event Logistics

    After throwing 13 events this month (business and social) in 4 cities across the United States, here are 5 things I have learned about event logistics:

    Free Invites

    At least 50% of people bail on free event invites.

    If you are throwing a business meetup that isn’t a seated dinner at a trendy restaurant, you will need to send out at least 10x more invitations than you think you need to.

    Venue

    Pick a venue where your event is the only thing going on.

    You’ll be inclined to do it at a public bar because it’s cheaper, but this makes the event too casual and significantly harder for people to free flow and organically meet the most amount of people in the given time for the event.

    Use a peer to peer event rental space site like peer space.

    Nametags

    Everyone needs a name tag. You should pre write them.

    I will die on this hill.

    Alcohol

    Don’t serve red wine or beer.

    These are the most common things to order at a bar, but do not offer either of these things.

    Follow Up System

    You need to have a follow up system for your RSVPs to message people at least 3 times, including the day of the event.

    This is no different than saying that 30% of sales coming from the follow up. Your list of RSVPs showing up is a sales process – irregardless of whether your event is for business or social purposes.

    Conclusion

    Managing events comes down to practical decisions, not perfect plans.

    Through these 13 events, I’ve learned that success lies in over-inviting for free events, choosing dedicated venues, insisting on name tags, avoiding messy drinks, and treating RSVPs like sales leads.

    These aren’t revolutionary insights – just hard-learned lessons from real experience.