I came across this fascinating insight from David Figeira about how AI is completely reshaping the advertising creative process, and the numbers are staggering.
What used to cost clients over $25,000 and require six weeks of back-and-forth with creative agencies can now be produced in minutes.
The cost? Cents.
The tools driving this shift are
- Sora2
- Veo3
- Nano Banana
- Higgsfield
Together, they form what David calls the new creative engine.
And the people who have figured out how to run this stack are already pulling in $12,000 to $18,000 per week.
That is with tiny operations.
The scaling potential from here is massive.
We are watching the entire economics of creative production get rewritten in real time.
The barrier to entry for high-quality ad creative just collapsed.
And the people who adapt fastest are going to own the next wave.
Conclusion
The future of advertising is already here, and it is generating six to seven figures per month for those who know how to use it.