I was talking to Will about events in general in the USA and then Toronto, and he brought up how solid of a person Nicasio is.
In the USA eCommerce ecosystem, unfortunately, there is a lot of talking badly about others, so I actually doubled down and kind of grilled him when asking him, “Really?”
The Conversation
Will continued to genuinely praise Nic and the Ecom North team.
Nic and I had been chopping it up in the LinkedIn DMs earlier, but sending Nic this one-take blurry selfie got the first “hello” call on the books that somehow got Ari and me acquhired.
What Happened
This blurry selfie with William was not just another photo.
It was the catalyst that turned a LinkedIn conversation into an actual phone call.
That phone call turned into an acquihire.
Moving Forward
Ecom North Miami Summit, formerly known as Cart Basel, is happening on Thursday, December 4, in Miami.
Conclusion
Sometimes the most unpolished moments lead to the biggest opportunities.
A blurry selfie and a genuine conversation about character turned into an acquihire because authenticity and real relationships matter more than perfection in business.